Our number one goal is, has been and always will be, serving our customers’ needs. That’s why we offer Canadians different kinds of stores – so they can choose which ones meet their needs best. For example, our Great Food stores offer an exciting shopping experience with an outstanding food selection. Superstores give our customers great value and convenience, all in one place. Hard Discount stores lead when it comes to price, offering customers exceptional value. And self-serve wholesale stores offer value and convenience to small businesses and the public.

With 30 distribution centres and the largest fleet of trucks in Canada, our supply chain network makes sure that our stores across the country have the fresh products and supplies that our customers need. We constantly work to improve the efficiency of our supply chain in an effort to ensure that the freshest products get to our customers, quickly and at the lowest cost.

Innovation is at the heart of our offering. Our no name and President’s Choice brands were breakthrough ideas in retailing – they are, by sales, the number one and number two consumer packaged goods brands in Canada, respectively. Our strong brand program, including food, health, home, beauty and fashion, connects with our customers. Today, we have more than 5,000 private label products that provide customers with healthy, organic, environmentally friendly and high-value alternatives. Introduced in 2006, our Joe Fresh brand is now available in more than 300 Loblaw banner stores across the country. We offer the Joe Fresh collection (affordable apparel and accessories), Joe Fresh beauty products (stylish cosmetics) and Joe Fresh bath products (an exciting range of bath and body products).

Our President’s Choice Financial division offers customers innovative and cost-effective alternatives for banking, credit services, insurance plans and mobile phone services, as well as one of the most popular retail loyalty programs in Canada – PC points.