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/R E P E A T -- Media Advisory - The Loblaws® Store at Maple Leaf Gardens* to Open on November 30, 2011/

11/20/2011

BRAMPTON, ON, Nov. 18, 2011 /CNW/ - (TSX:L) - Media are invited to a press event for the opening of Toronto's new crown jewel of food stores, Loblaws at Maple Leaf Gardens on Wednesday, November 30, 2011, at 7:40 a.m. The store officially opens at 8:00 a.m. To register for the press event and for more details, please email pr@loblaw.ca.

While full store details will remain under wraps for just a little while longer, here are some delectable tidbits about the food experiences that will be found on Food's Greatest Stageunder the legendary roof located at 60 Carlton Street, Toronto, Ontario.

The Artisan Oven. You won't be able to resist ACE Bakery's renowned artisan breads. They're made from scratch every day using the simplest all-natural ingredients. To top it off, we're introducing ACE's back-to-basics rustic Italian Pugliese crusty bread and other varieties made in our stone-deck oven. As the first store to feature a complete ACE Artisan Bakery, it's a bakery experience you won't be able to resist.

The Amazing Wall of Cheese. At a towering 18 feet, it's quite a sight to see. We carry more than 400 varieties of cheese from around the globe; unique and exciting varieties that cheese lovers won't be able to resist, including a sensational 100-pound wheel of Stilton - one of only 100 in the world - and the Canadian Grand Champion Louis d'Or. Featuring an extraordinary selection of cheeses available by the full wheel, half wheel or chunk and with a special focus on local Canadian products, our cheese specialists have created a special experience of scents, textures and tastes.

Chocolate chiselled by the chunk. Our Patisserie is home to irresistible handcrafted chocolate lovingly made with all-natural ingredients. It features a mouth-watering selection of cakes and cupcakes made from scratch, not to mention, ice cream cakes, cheesecakes, donuts, muffins, chocolate pops and more. And, watch first hand as we chisel chocolate from a giant block, or as we dip fruit, pretzels and more into perfectly melted chocolate.

Expand your tea palate. Come explore the world's most popular drink from the most familiar blends to the most exotic. The Tea Emporium's tea experts have scoured the globe for more than 10 years to curate a supreme selection of the finest teas imaginable. Up to 10 different sample teas will be brewed through the day, so stop by for a free sip or three. We'll gladly steep any of our loose-leaf teas to go, along with a wide selection of specialty tea drinks. With well over 100 flavours of premium loose-leaf tea on hand, there's plenty of exploring to be done.

Extraordinary egg white omelettes. Nothing starts the day right like a nutritious egg white omelette made just how you like it, right before your eyes. Our anything-but-ordinary omelettes are made using five free-run egg whites and only our freshest ingredients from throughout the store. Choose from Mushroom Herb, Asparagus & Aged Chedder, Spinach Roasted Tomato & Feta, Western with Pancetta, or Three Cheese & Walnuts. Each is served with fresh tomato salsa. Come add some magic to your morning, with chef inspired daily specials.

East meets west. It's a whole new sensation in sushi. Take a seat, have a meal and enjoy the view. Our in-store Sushi Bar features both traditional flair and modern chef-inspired creations by T&T Supermarket. Extraordinary and talented expert chefs create the finest sushi, sashimi and rolls right before your eyes. They'll make your order on the spot or you can take your pick from our 16-foot self-serve sushi display.

Chef-made meals from our open kitchen. Experience the captivating sights, sounds and aromas from our elevated open kitchen. Take away wholesome meals made with fresh ingredients by our 14 expert chefs - we have limitless options for breakfast, lunch and dinner. Our meals are made fresh daily at peak times. All recipes are based on ingredients you can find in the store, including fresh produce and local seasonal items. You'll get delicious home-cooked meals made super convenient.

The Ryerson Athletics Centre at the Gardens will be opening in Spring 2012.

® Loblaws Inc.

*Reg'd. TM Lic'd Use

About Loblaw Companies Limited

Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's largest food retailer and a leading provider of drugstore, general merchandise and financial products and services. Loblaw is one of the largest private sector employers in Canada. With more than 1,000 corporate and franchised stores from coast to coast, Loblaw and its franchisees employ more than 136,000 full-time and part-time employees. Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide, growing and successful range of products and services to meet the everyday household demands of Canadian consumers. Loblaw is known for the quality, innovation and value of its food offering. It offers Canada's strongest control (private) label program, including the unique President's Choice®, no name® and Joe Fresh® brands. In addition, the Company makes available to consumers President's Choice Financial® services and offers the PC® points loyalty program.