Loblaw banner stores offer Canada's largest assortment of fresh
offerings along with a broad range of services to empower Canadians to
make healthier choices
BRAMPTON, ON, March 1, 2012 /CNW/ - (TSX: L) -To mark Nutrition Month, on March 3, a nation-wide 'dietitian day' will
take place at Loblaw banner stores across Canada. As part of a livelifewell™ corporate commitment to helping Canadians make healthier choices,
dietitians will be in select stores from 10AM to 2PM to debunk
nutrition myths and provide tips on how to make healthier food choices
for customers' individual needs. This exciting event is part of an
official sponsorship of Dietitians of Canada's Nutrition Month
campaign. In addition to this event, at select stores, dietitians
offer one-on-one consultations and guided grocery tours on different
topics such as diabetes, heart health, gluten-free diets and family
nutrition.
"Healthy living is something many Canadians strive for, but between
eating the right foods, exercising and being mindful of growing health
risks, it can feel like a daunting endeavor," says Alexis Williams,
Dietitian, Loblaw Companies Limited. "With a large assortment in Loblaw
banner stores of health-related products and services in the country,
Canadians can embrace the products and expertise they need to help them
accomplish their health goals."
Fresh First
Start at the fresh departments for healthier choices and great tasting
foods. From seafood to meat to produce and baked goods, Loblaw banner
stores sell the most fresh food of any retailer in Canada*! Loblaw is
committed to offering customers a large assortment of fresh and local
produce annually - up to 40% of produce sold in Loblaw banner stores in
August and September 2011 alone was fresh Canadian-grown produce and an
in-house team dedicated to sourcing the best growers and produce across
North America works year round to ensure customers can choose great
tasting, fresh produce.
Culinary Convenience
There isn't always time to cook from scratch and Canadians need quick,
tasty options they can feel good about feeding their family. In the
recent Loblaw Companies livelifewell™ survey, compiled from a national online poll conducted by Vision
Critical for Loblaw Companies Limited, results reveal that 50 per cent
of Canadians look to food labels for information to help them make
healthy lifestyle choices. The newly-designed packaging of PC® Blue Menu™ products makes it easy to quickly identify nutritional benefits with
plus (+) and minus (-) symbols identifying nutritional attributes of
products so customers can see what the products contain more or less
of, right away. Loblaw banner stores also offer the
competitively-priced PC® Organics™ range of products and select stores house comprehensive Natural Value™
sections to meet the needs of many Canadians' strict dietary
restrictions and preferences. For more information about new PC® Blue Menu™ products, pick up a copy of the newest President's Choice® Insiders Report®, now in select stores, or online at www.pc.ca/bluemenu
Empowering customers to make healthier choices
In addition to the broad range of products available at Loblaw banner
stores, Canadians can also benefit from a unique and extensive roster
of in-store offerings, including in-house experts and partnerships with
third party organizations to provide a true health and wellness
destination experience for customers. From one-on-one counsel with
pharmacists and eye-care professionals, to President's Choice Cooking School classes, Loblaw banner stores have ample resources to help support
customers on their journey towards a healthier lifestyle - all under
one roof
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Your local dietitian is one grocery shop away - The Loblaw Companies Limited livelifewell™ survey, revealed that Canadians view nutritionists and dietitians as trusted
sources for healthy lifestyle information. It also identified price as
a barrier towards making healthier choices. However, only 1 in 10
Canadians actually turned to a nutritionist/dietitian for healthy
living information in the past year. With the unique offerings
available through the Loblaw dietitian program, at select Loblaw banner
stores customers can enjoy hands-on guidance from a dietitian free of
charge.
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Hypertension Canada - Customers can visit their in-store pharmacy to receive the S.A.L.T. (Sodium Awareness Lifestyle Tips) educational booklet with guidelines
for daily sodium intake. The booklet also includes a list of
low-sodium foods, coupons for low-sodium products and a tool to help
track daily sodium intake. Loblaw pharmacies also provide
cardiovascular risk assessments which include a blood pressure reading
and cholesterol level.
-
Canadian Diabetes Association (CDA) and Loblaw pharmacies provide customers with an experience that focuses
on food and nutrition including free personalized, computerized
diabetes risk assessments, featuring a customized printout, and support
for disease management. Education sessions and CDA-approved cooking
classes are also available. Since the program launch in 2011,
participating Loblaw pharmacies have conducted 20,000 risk assessments
and 450 diabetes-related educational classes.
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Anaphylaxis Canada - Introduced by Loblaw and Anaphylaxis Canada, the Food Allergy
Management Assessment program is designed to help parents and allergy
patients better manage potentially life-threatening food allergies. The
program offers useful tools like wallet cards, an Anaphylaxis Emergency
Plan, auto-injector instruction sheets and an automated program that
provides reminders two weeks prior to the auto-injector expiration
date.
*AC Neilsen
About the survey
Vision Critical conducted an online survey on February 1, 2012 among
1,004 randomly selected Canadian adults who are Angus Reid forum
panelists. The margin of error—which measures sampling variability—is
+/- 3.1%, 19 times out of 20. The results have been statistically
weighted according to the most current education, age, gender and
region Census data to ensure a sample representative of the entire
adult population of Canada. Discrepancies in or between totals are due
to rounding.
About Loblaw Companies Limited TSX: L
Loblaw Companies Limited, a subsidiary of George Weston Limited, is
Canada's largest food retailer and a leading provider of drugstore,
general merchandise and financial products and services. Loblaw is one
of the largest private sector employers in Canada. With more than 1,000
corporate and franchised stores from coast to coast, Loblaw and its
franchisees employ more than 135 000 full-time and part-time employees.
Through its portfolio of store formats, Loblaw is committed to
providing Canadians with a wide, growing and successful range of
products and services to meet the everyday household demands of
Canadian consumers. Loblaw is known for the quality, innovation and
value of its food offering. It offers Canada's strongest control
(private) label program, including the unique President's Choice®, no
name® and Joe Fresh® brands. In addition, the Company makes available
to consumers President's Choice Financial® services and offers the PC®
points loyalty program.
Product samples, regional versions of the President's Choice® Insider's Report® and high-res images are available.
*Programs offered at select Loblaw banner stores. See your store for
details.