BRAMPTON, ON, April 12, 2012 /CNW/ - (TSX: L) - President's Choice® Children's Charity is proud to announce that its two-week Helping Kids Live Life Well™ paper icon campaign held at Loblaw corporate and participating
franchise stores raised more than $2.3 million. One hundred percent of
funds generated will be distributed to families with children who have
disabilities and to support local childhood nutrition programs.
Focused on making lives easier for children across Canada, this campaign
on behalf of President's Choice® Children's Charity recorded its best ever results and exceeded the
fundraising goal of $2.2 million.
"Our Helping Kids Live Life Well™ paper icon campaign was an incredible success and we would like to
thank our customers for making it possible," says Peggy Hornell, senior
director, President's Choice® Children's Charity. "With close to 1.2 million paper icons sold across
the country in just two weeks, our customers have once again
demonstrated their generosity and have confirmed that they share our
commitment to helping children across Canada live to their full
potential."
As one of its funding priorities, President's Choice® Children's Charity supports nutritious breakfast, lunch and snack
programs through Breakfast for Learning and Boys & Girls Clubs of Canada. In Newfoundland and Labrador, Breakfast for Learning works in partnership with Kids Eat Smart Foundation and in Quebec, Breakfast for Learning provides funding to Club des petits dejeuners, in addition to providing direct program funding in this province. The
Charity understands that nutrition is fundamental to children's health
and that a well-nourished child is likely to learn better, so it aims
to provide the resources to help fuel a better learning environment. In
2011, President's Choice® Children's Charity supported more than 4,000 nutrition programs across
Canada.
Another funding priority for the Charity is providing financial grants
for families whose children have disabilities. In 2011, President's Choice® Children's Charity provided grants to more than 1,800 families across
Canada to assist with the costs of equipment, home accessibility,
respite care, developmental and physical therapy and accessible
vehicles.
Loblaw created President's Choice® Children's Charity to empower its store colleagues, franchisees and
their employees to support families in communities where the Company
has retail locations. Since 1989, the charity has awarded more than $72
million, reaching more than 10,000 Canadian families. The costs of the
Charity's administration and operations are fully funded by Loblaw,
ensuring that 100 per cent of every dollar donated goes directly to
helping children with disabilities and nutrition programs in the
regions where the money is raised.
Making a Positive Difference in the Community is one of the five corporate social responsibility principles that
shape the way Loblaw conducts business. Fundraising initiatives in
support of President's Choice® Children's Charity is just one example of how Loblaw continues to be
active in communities on national, regional and local levels. This
includes a bi-annual national food drive in partnership with Food Banks
Canada to address hunger across Canada, a partnership with WWF-Canada
to mobilize Canada to take environmental action and support to a number
of local charitable organizations across the country.
Donations can be made at the following Loblaw corporate and franchise
store locations: Loblaws®, Zehrs®, Your Independent GrocerTM, valu-mart®, Fortinos®, Real Canadian Superstore®, Real Canadian Wholesale Club®, Extra Foods®, nofrills®, Atlantic Superstore®, Dominion® (Newfoundland and Labrador only), SaveEasy®, Maxi®, Maxi & Cie®, Provigo®, Cash & Carry, Club Entrepot,, Club Entrepot Provigo® and Les Entrepots Presto®.
For more information about President's Choice® Children's Charity and to apply for a grant please visit www.pc.ca/charity or call 1-866-996-9918.
About President's Choice® Children's Charity
President's Choice® Children's Charity helps Canadian children live to their full
potential. They are committed to supporting children's health and
wellness across Canada. With a focus on childhood nutrition and
children with disabilities, President's Choice® Children's Charity helps kids through grants for childhood nutrition
programs and provides support for families with a child with a
disability. The cost of administration and operations of the Charity is
funded by Loblaw Companies Limited, ensuring that 100 per cent of every
dollar donated goes directly to helping kids and their families. The
Charity offers funding across Canada and dollars are granted in the
region in which they are raised. Since 1989, the charity has awarded
more than $72 million, reaching more than 10,000 Canadian families. For
more information on President's Choice® Children's Charity or to donate online, visit www.pc.ca/charity.
About Loblaw Companies Limited
Loblaw Companies Limited, a subsidiary of George Weston Limited, is
Canada's largest food retailer and a leading provider of drugstore,
general merchandise and financial products and services. Loblaw is one
of the largest private sector employers in Canada. With more than 1,000
corporate and franchised stores from coast to coast, Loblaw and its
franchisees employ more than 135 000 full-time and part-time employees.
Through its portfolio of store formats, Loblaw is committed to
providing Canadians with a wide, growing and successful range of
products and services to meet the everyday household demands of
Canadian consumers. Loblaw is known for the quality, innovation and
value of its food offering. It offers Canada's strongest control
(private) label program, including the unique President's Choice®, no name® and Joe Fresh® brands. In addition, the Company makes available to consumers President's Choice Financial® services and offers the PC® points loyalty program.