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Witness History in the Breaking


Over 200 select Loblaw banner stores attempt to break Guinness World Records® title for the most Parmigiano-Reggiano cheese wheels cracked simultaneously 

BRAMPTON, ON, March 16, 2012 /CNW/ - (TSX:L) - Select Loblaw Companies Limited (Loblaw) banner stores across Ontario will band together at noon EST on Saturday, March 24 in an attempt to break the Guinness World Records® title for the most Parmigiano-Reggiano wheels cracked simultaneously. In total, colleagues in more than 250 stores have been specially trained to crack more than 300 wheels at one time. A representative from the Parmigiano-Reggiano Cheese Consortium will be in attendance in Toronto at the Loblaws® at Maple Leaf Gardens* store as the stores attempt this historic endeavour.

The current world record sits at 176 wheels and was achieved in 2008. Parmigiano-Reggiano is a hard Italian cheese produced in the region of Parma, Italy using the same recipe for almost 1,000 years. Parmigiano-Reggiano has been considered for centuries as the "king of cheese" with its amazing taste and crystalline texture. It is sold exclusively through the Parmigiano-Reggiano Consortium (or Consorzio).

What: Guinness World Record-breaking attempt for the most wheels of Parmagiano-Reggiano cheese cracked simultaneously.
Where: Loblaws® at Maple Leaf Gardens*, 60 Carlton St. West, Toronto
  For participating Ontario banner stores, please visit:
When: Saturday, March 24
  11:30 a.m. EST - Guests gather to prepare for record-breaking
  Noon EST - Simultaneous cracking of Parmigiano-Reggiano
Who: Loblaw Companies Limited spokesperson, a representative from the Parmigiano-Reggiano Cheese Consortium, world record adjudicator.


See below for a delicious snack to serve with cocktails - made with Parmigiano-Reggiano. Recipe created by Dana Speers, Head Chef, President's Choice® Test Kitchen, Loblaw Companies Ltd.

Puff Pastry Cheese Twists

Measure Ingredient
1 sheet PC Butter Puff Pastry, thawed
2/3 cup (150 mL) grated PC Splendido Parmigiano-Reggiano
1 tbsp. (15 mL) poppy seeds
¼ tsp. (1 mL) sea salt
  1. Preheat oven to 400°F (200°C). Line large baking sheet with parchment paper.
  2. Unroll puff pastry onto floured work surface; sprinkle pastry with Parmigiano, poppy seeds and salt. Press down on toppings to make them stick to pastry*.
  3. Using sharp knife, cut pastry into ½-inch (1 cm) thick strips. You'll get about 20. Twist each strip a few times to form a spiral and place 1 inch (2.5 cm) apart on prepared baking sheet.
  4. Bake in centre of oven for 13 to 15 minutes or until golden brown. Transfer to wire rack to cool. Serve warm or at room temperature.

*If some of the toppings fall off while twisting the pastry strips; work over the baking sheet and some will bake back onto the bottoms of the twists.

Makes 10 servings

Per 2 twist serving: 120 calories, fat 8 g, sodium 220 mg, carbohydrate 9 g, fibre 0 g, protein 3 g

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About Loblaw Companies Limited

Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's largest food retailer and a leading provider of drugstore, general merchandise and financial products and services. Loblaw is one of the largest private sector employers in Canada. With more than 1,000 corporate and franchised stores from coast to coast, Loblaw and its franchisees employ more than 135,000 full-time and part-time employees. Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide, growing and successful range of products and services to meet the everyday household demands of Canadian consumers. Loblaw is known for the quality, innovation and value of its food offering. It offers Canada's strongest control (private) label program, including the unique President's Choice®, no name® and Joe Fresh® brands. In addition, the Company makes available to consumers President's Choice Financial® services and offers the PC® points loyalty program.

Twitter:  @loblawscarlton
Facebook:  Loblaws 60 Carlton

*Reg'd TM. Lic'd use.